21 Jun '17, 11am

Identify Market Trends With #BigData

Identify Market Trends With #BigData

Identify Market Trends With Big Data [Step 3] Jun 21 2017 - Advertising - Jerome Divecha This is the third of a 5-part article on how regular marketers can use Big Data to improve campaign performance . If you’ve missed the first two steps, you should start here . In the first part we looked at ways to access all the data available to most businesses, and segmenting that data to work with a meaningful subset. In the second part we looked at smarter ways to analyse big data . Here we will look at ways to identify market trends from your data. Step 3: Start identifying trends This is where the fun begins! You’ve segmented your data, performed a two- or three-level analysis, and can now start looking at the results and inferring trends. A word of caution: always ensure that you’re working with a sensible sample size. In other words, don’t jump to conclusions based on a small ...

Full article: https://www.accuracast.com/articles/advertising/market-tr...

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