27 Dec '12, 11am

Which Data Matters Most to Marketers? Take the Survey!

2012 was a year of triumphs and setbacks for marketers seeking the data to best accomplish their goals. Big improvements and additions in products like Google Analytics , GWMT , Bing Webmaster Tools , Mixpanel , KISSMetrics , Raven , and yes, SEOmoz PRO , too (along with dozens of others), helped many of us improve our reporting, auditing, and optimization efforts. But with the good came the bad, and setbacks like Google's expansion of keyword (not provided) , the loss of referral data from iOS6 , and kerfuffles over AdWords data appearing alongside rankings reared their heads, too. When it comes to marketing data, I really like the concept behind Google's own mission statement: organize the world's information and make it universally accessible and useful. Unfortunately, I think the search giant has been falling short on a lot of the aspects that relate to our world, and ...

Full article: http://www.seomoz.org/blog/which-data-matters-most-to-mar...

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