20 Jun '17, 2pm

Report on the state of advertising and ad trends to watch out for

Report on the state of advertising and ad trends to watch out for

Product listing ads (Google) : Google’s idea to highlight product listing ads was successful, with a stable increase in clicks over the past few years. This has allowed the company to capitalize on its new concept, while ecommerce companies have found an enhanced source of revenue through targeted listing. Targeted pins (Pinterest) : Pinterest decided to become serious about advertising and it officially became on of the favourite platforms for ecommerce companies to promote their products. Pinterest was well known for being a popular platform for product discovery, as users tended to pin the products they liked. This changed the last year, as it has also become a platform of purchases, doubling the number of people who base their purchasing decisions on the pins they come across. Goal-based bidding ads (Snapchat) : Snapchat created a new type of ad, with its unique mobile...

Full article: https://searchenginewatch.com/2017/06/20/meekers-report-o...

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