20 Jun '17, 1pm

Watch the SMX Advanced keynote:

It’s early days, so we’re still working through it internally, as well as with Apple. In terms of Google Analytics, “… it’s one-key tracking, so you’re in good shape” if you’re using that. We’re still trying to figure out what to do with AdWords and DoubleClick conversion tracking and remarketing “From an industry perspective, Apple has been very clear about why it wants to do this, but there are unintended consequences. Cookies are a mechanism that gives users a high degree of choice. There are alternatives to cookies that give users no choice, like fingerprinting. We believe users should have a choice. The action from Apple is putting a lot of pressure on publishers and advertisers who are trying to run their business within a framework that works pretty well. I think it’s reasonable for advertisers to be able to track conversions, and I think it’s reasonable for adverti...

Full article: http://searchengineland.com/watch-smx-advanced-keynote-go...

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