19 Jun '17, 2pm

#contentmarketing #G…

Content downloads, in my personal experience, are some of the most effective ways of gathering more leads and subscribers . I’m not talking about using the same content download across your entire website; but rather, creating one-off content downloads for all of your guides and how-to blog posts. The reason why these types of downloads work so well is because they are highly targeted. When you get traffic to your homepage, your audience is much more varied; but, when someone is reading an article on SEO for beginners, for example, you know that they are interested in getting started with SEO – therefore, they are much more likely to download a PDF guide to SEO for beginners, or an SEO checklist, for example. Whenever you publish an educational post, such as a guide, try to include content downloads throughout it. These can be, for example, a PDF version of your guide, a c...

Full article: https://www.wordtracker.com/blog/5-effective-ways-of-gene...

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5 effective ways of generating more leads for y...

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Content downloads, in my personal experience, are some of the most effective ways of gathering more leads and subscribers ...

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