19 Jun '17, 1pm

4 Easy Steps to Effective Guest Blogging That Will Make Google Happy by @tonynwright

4 Easy Steps to Effective Guest Blogging That Will Make Google Happy by @tonynwright

The success rate is abysmal. I don’t have any “official” numbers, but from the people I’ve spoken to, a good acceptance ratio for pitch to success is usually way less than .01 percent. This means you must send a whole lot of emails to a whole lot of sites just to get one piece published. And then, there’s no guarantee any content published is going to move the needle from an SEO perspective. That’s a whole lot of work for little gain. It’s difficult to distinguish the line between spam and legitimate pitching. Back in another life, I used to be in traditional public relations. We would commonly pitch site owners and journalists our content. The difference then was twofold: There wasn’t as much competition so it was easier to get attention for our efforts and we weren’t pitching for any search engine gain. We were trying to establish thought leadership or put our client’s p...

Full article: https://www.searchenginejournal.com/turn-guest-blogging-o...

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