19 Jun '17, 11am

7 Uncommon Conversion Rate Optimization Tactics by @alexanderkesler

7 Uncommon Conversion Rate Optimization Tactics by @alexanderkesler

Dynamic text replacement for your different ad groups: This involves ad and landing page copy that changes depending on the different personas you hope to attract. Users will see the same product but it will have a different heading or description based on the ad group they belong to. Match the design, tone, and feel of your ads and landing pages : Create a consistent experience between ads and landing pages by using the same images and color schemes. Overall match between your ad copy and landing page copy : A general match between the wording of your copies allows for greater consistency and flow between ad and landing page, including headers, subheaders, primary and secondary ad copy, CTAs, etc. Match keyword intent to copy : Different keywords express different forms of intent. Make sure to have copies to match the keywords that drive visitors to your landing page, for...

Full article: https://www.searchenginejournal.com/uncommon-cro-tactics/...

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