19 Jun '17, 8am

How to Solve the Similar Content Problem

Every day in SEO, there are worries, wonders, and what-ifs. These include questions such as, “Does Google like my site?” and, “Am I maximizing my bot crawl or am I giving them too much to crawl?” While we only want to give search engines quality content for indexation and consideration, it can be tempting to weed down your indexable content. Also, you might worry that search engines don’t understand your content because there are similar pages due to product variances, etc. You can seriously hurt your SEO by making rash decisions that might make Google happy but ultimately damage your organic visibility potential. Let’s look at why you may want to shape your indexation/crawlable pages as well as a few examples of taking this all too far. Canonicalize? Using canonical tags can be a great way to instruct a crawling search engine as to the representative version of duplicate ...

Full article: https://www.searchenginejournal.com/addressing-similar-co...

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