A/B Testing From Search To Conversion

As I mentioned in a previous post , search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion rate (qualified traffic). This process is trickier than it seems because of the inverse relationship between those two metrics. In this article, I’ll share a couple of thoughts which I hope you’ll find helpful when testing multiple ad copy and landing pages for your PPC program. Get Your Campaign & Ad Group Ready Once you have a fairly mature keyword list, you should be able to easily identify those top cost keywords with a Quality Score lower than 7/10. From my experience, 7/10 is definitely decent for non-branded keywords, while anything below 7 usually results in greater CPCs and greater first-page bid estimates. By top cost keywords, I basically mean generic keywords – those guys where any slight Quality Score improvemen...

Full article: http://searchengineland.com/ab-testing-from-search-to-con...

Tweets

@clickFrankZhu » 23 Jan '13, 8pm
RT @CoopCapitalists: A/B Testing From Search To Conversion [link]
@moffittk » 10 Jan '13, 7pm
Weekend Review: A/B Testing From Search To Conversion [link] via @sengineland #optimize
@danreinhardt » 04 Jan '13, 5pm
Frustrating that most pharma clients aren't employing|A/B Testing From Search To Conversion [link] #hcmktg
@WhiteSharkMedia » 03 Jan '13, 2pm
Great A/B Testing Tips for Multiple Ad Copy and Landing Pages, by Benjamin Vigneron from @eSearchVision! [link]
@seotweetz » 03 Jan '13, 6am
RT @ExciraMedia: #SEO A/B Testing From Search To Conversion [link] via @sengineland @seotweetz @FissionSEO
@seotweetz » 02 Jan '13, 8pm
RT @PageRankSEO: A/B Testing From Search To Conversion /via @sengineland [link] #seo #cro #abtesting #search #conversions
@PageRankSEO » 02 Jan '13, 8pm
A/B Testing From Search To Conversion /via @sengineland [link] #seo #cro #abtesting #search #conversions
@Dannyschuit » 31 Dec '12, 8pm
A/B Testing From Search To Conversion [link] via @WeejeeMedia
@amandabernard » 30 Dec '12, 5pm
Don't forget a test plan & document the outcomes. RT @sengineland Weekend Review: A/B Testing From Search To Conversion [link]
@sengineland » 30 Dec '12, 5pm
Weekend Review: A/B Testing From Search To Conversion [link]
@jmesam » 29 Dec '12, 7pm
RT @vseo_es: A/B Testing From Search To Conversion [link]
@vivianatalledo1 » 29 Dec '12, 1am
Do you want high conversion on your campaigns, make sure do A/B testing.[link]
@seotweetz » 28 Dec '12, 9pm
RT @ShannonKSteffen: #SEO A/B Testing From Search To Conversion [link] via @sengineland @seotweetz @FissionSEO
@ShannonKSteffen » 28 Dec '12, 9pm
#SEO A/B Testing From Search To Conversion [link] via @sengineland @seotweetz @FissionSEO
@marcologuercio » 28 Dec '12, 4pm
RT @lithops: RT @sengineland: A/B Testing From Search To Conversion [link]
@fredrikardmar » 28 Dec '12, 3pm
A/B testing med det lilla extra. [link]
@NPapendorf » 28 Dec '12, 1pm
A/B Testing From Search To Conversion [link] "Quite a trade Off!" #eCommerce
@Ksghia » 28 Dec '12, 12pm
RT @eTail_Events: A/B Testing From Search To Conversion [link] via @sengineland
@seotweetz » 28 Dec '12, 12pm
RT @FissionSEO: A/B Testing From Search To Conversion | via @sengineland [link] #seo
@seotweetz » 28 Dec '12, 11am
RT @ralphdegeus: A/B Testing From Search To Conversion [link] via @sengineland #SEO #testing #conversion
@martin_mcnulty » 28 Dec '12, 10am
Google Adwords + AB #Testing = Incremento conversión - [link]
@sharethis_tech » 27 Dec '12, 11pm
A/B Testing From Search To Conversion [link] via @sharethis
@InternetVoodoo » 27 Dec '12, 10pm
#TestingThursday RT @sengineland: A/B Testing From Search To Conversion [link]
@chesneys » 27 Dec '12, 10pm
RT @bkmacdaddy: A/B Testing From Search To Conversion [link]
@dennisriksman » 27 Dec '12, 9pm
RT @sengineland: A/B Testing From Search To Conversion [link] #yam
@NetSpeakDesign » 27 Dec '12, 7pm
Good stuff cheap! -- A/B Testing From Search To Conversion [link] #LandingPages
@AnalyticsPeru » 27 Dec '12, 7pm
A/B Testing From Search To Conversion vía @sengineland [link] #AnalíticaWeb #SEM
@orkun_tekin » 27 Dec '12, 6pm
A/B Testing From Search To Conversion [link] via @ozberk @serbayarda
@Earl_Thompson » 27 Dec '12, 6pm
Very good primer on testing: A/B Testing From Search To Conversion [link] via @sengineland
@blazonco » 27 Dec '12, 5pm
RT @seocom: A/B Testing From Search To Conversion - [link] via @seland
@StephenVail » 27 Dec '12, 5pm
Testing #LandingPages and #Ad copy for #PPC & #PaidSearch: [link]
@seocom » 27 Dec '12, 5pm
A/B Testing From Search To Conversion - [link] via @seland
@KunalJogia » 27 Dec '12, 5pm
RT @eSearchVision: A/B Testing From Search To Conversion [link] via @sengineland
@TOGOMedia » 27 Dec '12, 4pm
A/B Testing from Search To Conversion [link] via Benjamin Vigneron @sengineland #Marketing Analytics
@DonnaJCohn » 27 Dec '12, 4pm
Great Tips from @sengineland "A/B Testing From Search To Conversion" [link]
@stefancarringto » 27 Dec '12, 4pm
Good advice on A/B testing of PPC Campaigns: [link] via @sengineland
@natzir9 » 27 Dec '12, 3pm
A/B Testing From Search To Conversion - [link] via @Ivo_campos #PPC #CRO
@boalt » 27 Dec '12, 3pm
RT @unbounce: A/B Testing From Search To Conversion: [link] by @searchengineland
@MTLbuzz » 27 Dec '12, 3pm
TR @adviso: A/B Testing From Search To Conversion [link] [link]
@gzapico » 27 Dec '12, 3pm
A/B Testing From Search To Conversion [link] #seo #ads
@soccerD » 27 Dec '12, 2pm
finding the middle ground between a high CTR and a high conversion rate) @Steve_SEO_UK: A/B Testing [link] via @sengineland
@Szetela » 27 Dec '12, 2pm
RT @ConversionConf: A/B Testing From Search To Conversion [link]
@InFineMedia » 27 Dec '12, 11am
RT @amalik: #webmarketing Post : A/B Testing From Search To Conversion [link]
@amalik » 27 Dec '12, 11am
#webmarketing Post : A/B Testing From Search To Conversion [link]
@D_V » 27 Dec '12, 8am
Nice post aboutAdwords creative testing by Benjamin Vigneron.[link] #cpc #sea #adwords
@akemola » 27 Dec '12, 7am
RT @rafa1984: A/B Testing From Search To Conversion [link]
@eganvandoorn » 27 Dec '12, 6am
RT @gerardv: A/B Testing From Search To Conversion [link]
@zycomatic » 27 Dec '12, 5am
Mettez de l'A/B Testing dans votre stratégie adwords [link] via @zite
@ConversionSmack » 27 Dec '12, 5am
A/B Testing From Search To Conversion [link] #CRO #Optimization
@NonProfitDaily » 27 Dec '12, 4am
MT @willmarlow Online #Advertising A/B Testing From Search To Conversion #nptech [link]