As Goes Paid Search, So Goes the Election?

In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates’ strategies in the critical states. Let’s take a look at the role of paid search. There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. In fact, AdGooroo found that 112 organizations sponsored paid ads on U.S. AdWords in the preceding six months, and 41 of these spent more than $10,000 for clicks during that period. (Disclosure: I work at AdGooroo.) Generally speaking, the paid search efforts in support of the Republican ticket were more splintered than those in support of the Democratic nominee as 18 pro-Romney sites plus the Republican candidate’s officia...

Full article: http://searchenginewatch.com/article/2232607/As-Goes-Paid...

Tweets

@onlinecandidate » 10 Jan '13, 4pm
RT @iapprovethismsg: As Goes Paid Search, So Goes the Election? - Search Engine Watch (#SEW) [link]
@ResolutionMedia » 07 Jan '13, 10pm
Did you know President Obama had 35% SOV in #paidsearch efforts compared to Romney's 11%? Check out more election stats [link]
@seotweetz » 04 Jan '13, 8pm
RT @seoip: #SEO News: As goes paid #search, so goes the election? [link] @sewatch #SEW
@seotweetz » 02 Jan '13, 2pm
RT @SeoCloudInc: As Goes Paid Search, So Goes the Election? by @AdGoorooG [link] #seo #sem #search #ppc
@seotweetz » 02 Jan '13, 2pm
RT @BenAtkinsonSeo: As Goes Paid Search, So Goes the Election? by @AdGoorooG [link] #seo #sem #search #ppc
@AdGoorooG » 29 Dec '12, 12am
the Obama campaign outflanked the Romney campaign in the #PPC medium [link]
@CA_Creative » 27 Dec '12, 11pm
How paid search affected the November presidential election: [link] #fascinating
@SpiralCities » 27 Dec '12, 9pm
Here's a look at this year's Presidential Election in terms of Paid Search. [link]
@Applebl » 27 Dec '12, 3am
Interesting dissection of Obama and Romney's SEM strategies for 2012 campaign [link] via @sewatch
@seotweetz » 26 Dec '12, 11pm
RT @DharmamitraJeff: As Goes #Paid #Search, So Goes the #Election? @AdGoorooG [link] via @sewatch #Election #campaigns #DirectCorrelation #SEO #PPC
@DharmamitraJeff » 26 Dec '12, 11pm
As Goes #Paid #Search, So Goes the #Election? @AdGoorooG [link] via @sewatch #Election #campaigns #DirectCorrelation #SEO #PPC
@PaulNemitz » 26 Dec '12, 11pm
Geld und #Demokratie nochmal:As Goes Paid Search, So Goes the #Election? [link] #wahl #Bundestag ??
@MidWestDigital1 » 26 Dec '12, 8pm
[link] How #PaidSearch affected the election. @imaginethis55. @sewatch
@raingal7 » 26 Dec '12, 7pm
RT @JavierArronis: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and ... [link] vía @sewatch
@KarlRibas » 26 Dec '12, 7pm
As Goes Paid Search, So Goes the Election? [link] #internetmarketing
@mgrisales » 26 Dec '12, 6pm
Awesome #PPC analysis of the 2012 election....As Goes Paid Search, So Goes the Election? [link]
@Szezam » 26 Dec '12, 5pm
As Goes Paid Search, So Goes the Election? - Search Engine Watch ...: Let's take a look at the role of paid sear... [link]
@searchbeest » 26 Dec '12, 4pm
I wonder if Nate Silver factored this in? > As Goes Paid Search, So Goes the Election? [link]
@BeeGoodMktg » 26 Dec '12, 4pm
Very interesting: As Goes Paid Search, So Goes the Election? by @AdGoorooG [link] via @sewatch
@deacondarrell » 26 Dec '12, 4pm
As Goes Paid Search, So Goes the Election? [link] via @zite
@BacklinkDoctor » 26 Dec '12, 3pm
RT @semnomic: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and ... [link] #searchengine
@JonSEM » 26 Dec '12, 3pm
Interesting to see how much was spent on #SEM for political campaigns [link]
@emarketing_ » 26 Dec '12, 3pm
Good Stuff>> As Goes Paid Search, So Goes the Election? [link]
@CrazyBacklinks » 26 Dec '12, 2pm
RT @compass_seo: As Goes Paid Search, So Goes the Election? - President Obama’s SEM team outflanked Mitt Romney and the Republicans i... [link]
@EZSubmitsite » 26 Dec '12, 2pm
You might like this As Goes Paid Search, So Goes the Election? #sew #socialmedia [link]
@AwesomeSEM » 26 Dec '12, 2pm
[link] As Goes Paid Search, So Goes the Election? [link] #SEM (retweet?)
@MissPlumey » 26 Dec '12, 2pm
RT @DannyCaladay: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and the... [link] #seo
@sewatch » 26 Dec '12, 2pm
As Goes Paid Search, So Goes the Election? [link] cc @bing
@DoFollowGuru » 26 Dec '12, 2pm
RT @Seo_nws: As Goes Paid Search, So Goes the Election? [link]
@CatapultSEO » 26 Dec '12, 2pm
#seo As Goes Paid Search, So Goes the Election? - President Obama’s SEM team outflanked Mitt Romney and the Republic... [link]
@LiftedWebsites » 26 Dec '12, 2pm
#PPC As Goes Paid Search, So Goes the Election? - President Obama’s SEM team outflanked Mitt Romney and the Republi... [link]
@RomanIndex » 26 Dec '12, 2pm
#SEO : As Goes Paid Search, So Goes the Election? - President Obama’s SEM team outflanked Mitt Romney and the Republ... [link]
@TahaDes » 26 Dec '12, 2pm
As Goes Paid Search, So Goes the Election? - President Obama’s SEM team outflanked Mitt Romney and the Republicans i... [link]
@PopsharedSearch » 26 Dec '12, 2pm
As Goes Paid Search, So Goes the Election? (Searchenginewatch - 198 retweets) [link]
@BacklinkWizard » 26 Dec '12, 2pm
RT @soggydave: Search Engine Watch: As Goes Paid Search, So Goes the Election? [link] #seo
@BigTimeTraffic » 26 Dec '12, 2pm
RT @beansocial: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and the... [link] #occupysew
@dock29 » 26 Dec '12, 2pm
As Goes Paid Search, So Goes the Election? [link] @dock29
@BacklinkWizard » 26 Dec '12, 2pm
RT @sankardatti: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and the Repub... [link] #SEO
@ZimanaAnalytics » 26 Dec '12, 2pm
Via @sewatch As Goes Paid Search, So Goes the Election? [link] #search #measure
@ukmkamu » 26 Dec '12, 2pm
info SEO : As Goes Paid Search, So Goes the Election? [link] #UKMKamu
@semnomic » 26 Dec '12, 2pm
As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and ... [link] #searchengine
@ppcbot » 26 Dec '12, 2pm
As Goes Paid Search, So Goes the Election? [link] #adwords
@beansocial » 26 Dec '12, 2pm
As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and the... [link] #occupysew
@searchmarket1 » 26 Dec '12, 2pm
As Goes Paid Search, So Goes the Election? [link] #searchmarketing
@BacklinkDoctor » 26 Dec '12, 1pm
RT @THGBusiness: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and the Republican... [link]
@dkmkc2000 » 26 Dec '12, 1pm
RT @paragpaleja: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and the Republican... [link]
@revmail » 26 Dec '12, 1pm
RT @ymarketing: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and the Republican... [link]
@AirForceWan » 26 Dec '12, 1pm
As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney ... [link] #DigitalMarketing
@BacklinkWizard » 26 Dec '12, 1pm
RT @seo_za: As Goes Paid Search, So Goes the Election?: President Obama’s SEM team outflanked Mitt Romney and the Republican... [link]
@FrankSanchez » 26 Dec '12, 1pm
You might like this As Goes Paid Search, So Goes the Election? #sew [link]