26 Dec '12, 12pm

As Goes Paid Search, So Goes the Election?

As Goes Paid Search, So Goes the Election?

In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates’ strategies in the critical states. Let’s take a look at the role of paid search. There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. In fact, AdGooroo found that 112 organizations sponsored paid ads on U.S. AdWords in the preceding six months, and 41 of these spent more than $10,000 for clicks during that period. (Disclosure: I work at AdGooroo.) Generally speaking, the paid search efforts in support of the Republican ticket were more splintered than those in support of the Democratic nominee as 18 pro-Romney sites plus the Republican candidate’s officia...

Full article: http://searchenginewatch.com/article/2232607/As-Goes-Paid...

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