25 Dec '12, 12pm

It's a classic on using social media in Christmas marketing, we do love it! Check it out | #m360xmas #digital

OK, I realize it's early to start using the C-word, but it's almost too late to be planning your festive social strategy. A new study by lead generation firm LinkShare has found that almost half of all marketers will be using social platforms this winter, with a further 37 percent intending to use online vouchers and special offers. That means some businesses will be venturing into social marketing for the first time, and at one of the busiest times of year for many consumer-facing companies. If you're one of them, what do you need to know? Pick Your Platform How much of a budget are you planning to dedicate to your Christmas social marketing? If it's a small, experimental budget, then you'll need to be reasonable about how much you can expect to achieve. Perhaps you should begin with a Twitter campaign, or a Facebook campaign, or a blog, or a forum. Don't try and do all o...

Full article: http://searchenginewatch.com/article/2064525/How-to-Use-S...

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