11 Jun '17, 7pm

Beginners’ guide to Bing Ads management https://t.co/M2Av0UjfwY

You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though. Currently, Bing takes about 7 percent of the worldwide search engine market share , including over 20 percent of US desktop search market share. That’s a lot of market share you’re throwing away if you ignore it. The good news, though, is that you don’t have to ignore it. Bing offers its own pay-per-click (PPC) marketing service that’s very similar to Google AdWords. Here’s what you need to know about running ads on Bing. Note: This is a beginners’ guide; it is meant for people doing Bing pay-per-click for the first time. Starting is easy: Just create an account ...

Full article: http://searchengineland.com/beginners-guide-bing-ads-mana...

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