25 Dec '12, 1am

The Keys To Success In Enterprise SEO

In the world of search engine optimization, Enterprise SEO is an odd bird. Most professional SEOs cut their teeth for years in agencies or independent consulting, doing a jack-of-all-trades level of work. Image via Shutterstock As a result, they are used to digging into source code issues, optimizing individual landing pages for content and metadata, running a variety of detailed, hands-on social media campaigns, running deep analysis on their customer’s Web analytics data, and much, much more. You’d think these would be great skills to have in the enterprise. Well, for the most part, you are right. But, not exactly so. When websites scale up to the enterprise level, the typical work that one SEO might do for a small customer running a modest website is typically divided up and performed by many large, separate teams of people. Sure, you’ll want to have a solid understandi...

Full article: http://searchengineland.com/the-keys-to-success-in-enterp...

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