09 Jun '17, 1pm

The Power of A Great Agency Partner

The Power of A Great Agency Partner

They say a picture is worth a thousand words. But successful marketing campaigns can be worth thousands to millions of dollars. And bad marketing campaigns…well, let’s just say companies really need to take a step back and evaluate the power and play of their intentions before broadcasting their message into the real world. What am I speaking about exactly? In case you’ve been hiding from the constant barrage of negative news for the past few months (I know I wish I could), I’m talking about the now-infamous Pepsi Kendall Jenner commercial . The commercial that didn’t even make it a full-24 hours into the world before having the plug pulled. There have been many, many articles written panning this commercial and its message; although, this is not one of them. As someone who works in advertising and is fascinated by advertising campaigns, I must have read a dozen of them my...

Full article: http://www.seerinteractive.com/blog/power-great-agency-pa...

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