23 Dec '12, 1am

How to Use Historical Data to Find Holes in your Competitors’ Ads

How to Use Historical Data to Find Holes in your Competitors’ Ads

Along with every New Year comes the beginning of the planning of marketing strategies that will hopefully prove to be successful. In addition to moving forward into a new year, many of us may wish that we had the ability to go back in time for one reason or another, but it is not quite so easy… until now. Recently, SEMrush released a new feature that allows for the ability to look back on your competitors historical data for up to 6-months’ time. By searching for any competitor’s trends, you are able to view exactly where their advertising increased or dropped, and by looking back historically you can receive an even better awareness as to why that promotion may or may not have been altered.

Full article: http://www.seoquake.com/blog/?p=1742&buffer_share=108b3

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