22 Dec '12, 9pm

Keeping Score: Paul Boag 1, SEO Experts 0

Keeping Score: Paul Boag 1, SEO Experts 0 December 22, 2012 By Michael Martinez Every time someone writes a critical assessment of the search engine optimization process or industry outside of one of “our” Websites some subgroup of SEOs inevitably get their panties in a wad and charge in swinging. I couldn’t help but notice the latest kerfluffle over Paul Boag’s guest article at Smashing Magazine, SEO: The Inconvenient Truth . When I first read the article I didn’t find anything in it that interested me — it was clearly addressing a different market, one that is less immersed in the terminology and practices of search engine optimization than I. The title was obviously attempting to borrow cache from Al Gore’s “An Inconvenient Truth” film about climate change. I’m not so sure the truths Mr. Boag shared in his article are all that inconvenient. They shouldn’t even have been...

Full article: http://www.seo-theory.com/2012/12/22/keeping-score-paul-b...

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