01 Jun '17, 2pm

Is your information architecture costing your e-commerce web shop millions in lost sales?

Is your information architecture costing your e-commerce web shop millions in lost sales? Trond Lyngbø on June 1, 2017 at 9:45 am Categories: All Things SEO Column , Channel: SEO , SEO - Search Engine Optimization , SEO: Content & Writing , SEO: Crawling and Robots , SEO: Domains & URLs , SEO: Submitting & Sitemaps If you need water and decide that drilling a hole in Hoover Dam is a good idea, you’ll be rewarded with a thin stream that lasts for a long time. But if you want a lot of water, why would you stop with just one hole? I use this analogy whenever I speak to e-commerce firms about getting traffic through SEO. If you aren’t ranking on Google for all your profitable keywords, you’re going to be stuck with a trickle of traffic that represents just a fraction of your full potential. Wouldn’t it be nice if you could direct some of that unrealized traffic back to your we...

Full article: http://searchengineland.com/information-architecture-cost...

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