01 Jun '17, 2pm

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now: It's

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now: It's

I know what you’re thinking. School is just winding down, and you want me to start planning back-to-school campaigns already? Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the second-biggest shopping holiday of the year. The second biggest — who’d have thought that, right? Back-to-school spending is second only to the December holiday season. Research shows that families with K-12 kids spend an average of $674 on the hottest sneakers, fashion trends, electronics, calculators and binders — and even more money for college-bound students. In fact, according to the National Retail Federation , in 2016 back-to-school spending hit $75.8 billion. (Can I hear a collective “ouch” from all the parents out there?) Which means for digital marketers, planning needs to start now. Below you’ll find two...

Full article: http://searchengineland.com/dont-tardy-back-school-search...

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