01 Jun '17, 11am

Everything You Need to Know About Virtual Reality Marketing by @jesstiles

The time of the website as the primary location for online conversions is coming to an end. This evolution is happening for many reasons: The rise of mobile apps. Google is working hard to become your personal assistant. Chat apps, such as WhatsApp or Messenger along with the rise of chatbots that will offer more personalized conversion funnels and assist with voice activated devices such as Amazon Echo and Google Home. But one of the biggest factors is the rise of VR (virtual reality) and emergence of usable AR (augmented reality), which will see consumers move to other mediums. With big-hitting names including Facebook with the Oculus Rift, HTC with the Vive, and Google with Cardboard, there’s no doubt that virtual reality will join the mainstream marketing mix over the next years. But what does this mean for marketers? How can you leverage this new technology to connect...

Full article: https://www.searchenginejournal.com/virtual-reality-marke...

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