31 May '17, 6pm

Google adds Maximize Conversions automated bid strategy in AdWords

Google adds Maximize Conversions automated bid strategy in AdWords

Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement : Maximize Conversions will help you get you the most number of sales from your existing budget by factoring signals like remarketing lists, time of day, browser and operating system into bids. Maximize Conversions also takes historical performance into account. Unlike Target ROAS or Target CPA bid strategies, Maximize Conversions is concerned with conversion volume rather than return on investment goals. Maximize Conversions will spend the daily budget in pursuit of more conversions. Google says decking company Trex saw a 73 percent increase in conversions, a 59 pe...

Full article: http://searchengineland.com/adwords-maximize-conversions-...

Tweets

"Google adds Maximize Conversions automated bid...

searchengineland.com 31 May '17, 10pm

Google adds Maximize Conversions automated bid strategy in AdWords Ginny Marvin on May 31, 2017 at 2:14 pm Categories: Cha...

Google AdWords New Maximize Conversions Smart Bidding

Google AdWords New Maximize Conversions Smart B...

seroundtable.com 31 May '17, 12pm

Yesterday, Google announced a new smart bidding feature within AdWords named "maximize conversions." As the name suggests,...

via @MattGSouthern, @sejournal

searchenginejournal.com 31 May '17, 9pm

In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversion...

Google adds

Google adds

searchengineland.com 30 May '17, 2pm

When you selected the “Personal” drop-down option under the search tools, Google would then filter to show you your emails...

SearchCap: Google's latest Smart Bidding option...

searchengineland.com 31 May '17, 8pm

7 great reasons to attend SMX Advanced in 2 weeks May 31, 2017 by Search Engine Land Search Engine Land’s SMX Advanced is ...

SEO News - How to create Google Adwords Bumper Ads

SEO News - How to create Google Adwords Bumper Ads

submitinme.com 01 Jun '17, 10am

Google Adwords Bumper Ad – What is it? The Google bumper ad is a 6 second video ad which can run on youtube and display ne...

How to track conversions like a pro

searchengineland.com 30 May '17, 1pm

Tracking conversions will give you a better understanding of your website’s traffic. By learning what your users are doing...

Using The 'Pair-Up' Strategy To Increase Online Conversions

Using The 'Pair-Up' Strategy To Increase Online...

searchenginepeople.com 09 Jun '17, 12pm

Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotiona...

Google AdWords Seller Ratings Takes 12 Months O...

seroundtable.com 01 Jun '17, 11am

Google AdWords offers seller ratings for shopping related ads, as well as other ads. These are an automated extension type...

Google Attribution: What search marketers need ...

searchengineland.com 31 May '17, 10am

1. How to see and credit upper- and mid-funnel interactions : Bill Kee, group product manager at Google​, who introduced A...

SEOs Try To Help Google Rank For Google

SEOs Try To Help Google Rank For Google

seroundtable.com 01 Jun '17, 11am

Most of you know that one of the most searched on words in Google is actually the name [google]. It happens way too often ...

Mobile Usability Increases Conversions

Mobile Usability Increases Conversions

searchenginepeople.com 30 May '17, 1pm

Use descriptive CTAs during the checkout process rather than familiar ones like submit, continue, or next. Make sure the a...

The leading strategy and alternatives of writin...

rentakartis.com 30 May '17, 9am

This Account has been suspended. Contact your hosting provider for more information.

Google: Our Algorithms Share Data With Other Algorithms

Google: Our Algorithms Share Data With Other Al...

seroundtable.com 31 May '17, 12pm

John Mueller of Google said in a webmaster video yesterday that Google's search algorithms can and do share data from one ...

How to Integrate AI Into Your Marketing Strategy

searchenginejournal.com 03 Jun '17, 3pm

Artificial intelligence (AI) used to be pure science fiction. But now AI is science fact. This once futuristic technology ...