30 May '17, 1pm

Mobile Usability Increases Conversions

Mobile Usability Increases Conversions

Use descriptive CTAs during the checkout process rather than familiar ones like submit, continue, or next. Make sure the action is consistent with whatever the next step is in the checkout process. Use the Google Places API to fill in address fields for your forms. The API uses stored Google maps locations and pulls up suggestions as the user starts typing. If the address is found, the address fields are then auto filled . Have billing and shipping addressed checked by default - especially for retailers in the business-to-consumer space. Requiring a consumer to fill both addresses results in a duplicate number of fields, making a form more cumbersome and requiring an extra step. Instead, provide the option to shoppers to uncheck the default of the same address. Only once that option is unchecked should the form expand for a second address. Utilise in-line validation so err...

Full article: https://www.searchenginepeople.com/blog/mobile-usability-...

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