21 Dec '12, 6pm

Social Media Strategy in Times of Tragedy

Social Media Strategy in Times of Tragedy

Be Caring. Consider sensitive subject matter. If your brand is part of the tragedy or in a related industry, take a close look at what you are reporting. Be considerate. Take a few days off from your normal editorial calendar. Think about it, is anyone even paying attention to what you are promoting? “I typically recommend to cease posting branded content for the day, however always remain active in the community (regular moderation responsibilities),” Social Media and PR Specialist Lisa Grimm said in a heartfelt blog post she published the day of the Connecticut shooting. Be alert. Have a meeting with the communications team and put someone in charge of watching real-time news so you are aware of issues--good or bad--that can impact your community. Have a clean slate. Consider taking down recent postings that might be offensive to current events.

Full article: http://searchenginewatch.com/article/2233186/Social-Media...

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