How to Turn Your One-Time Shoppers Into Lifelong Customers
A loyalty program is an excellent way to make customers feel special and improve customer retention . For each purchase, you can give shoppers reward points, which they can later redeem for discounts or free merchandise. The Starbucks reward program is an excellent example of this. Alternatively, you could introduce an exclusive premium membership program like Amazon Prime, which offers members added perks. Business Insider reports that Amazon Prime customers spend twice as much after becoming members. So this type of loyalty program could help you drive conversions and increase revenue significantly, while retaining your customers.