21 Dec '12, 4pm

What to expect in the first 4 weeks of an AdWords campaign

What to expect in the first 4 weeks of an AdWords campaign

I recently started a new AdWords campaign for a project. It’s a price comparison service website that imports prices from all vendors in an industry. Needless to say, the website was hyper-optimized for both AdWords and SEO. I was excited to get the AdWords campaigns started so I could start showing everybody how it’s done. But it wasn’t that simple. My campaign took weeks to get off the ground – a pattern that I’d seen hundreds of times before. I thought that with the website being well optimized for AdWords, I could skip over the regular incubation period that normally precedes a new AdWords campaign. That wasn’t the case, however. I had to go through the same slow period before my campaign started picking up speed – just like everyone else does. So what’s the deal with the incredibly-slow-to-get-off-the-ground AdWords campaigns? Doesn’t Google want to make money off my ...

Full article: http://raventools.com/blog/what-to-expect-new-adwords-cam...

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