26 May '17, 5pm

Exploit These 3 Powerful Motivators for Better PPC Ad Copy

Here’s a typical search engine results page: Wow. There’s a lot more going on here than meets the eye. Do you see it? Every ad here is vying for a click. So how will people decide which ad to click on – and ultimately make a purchase decision? The best PPC ad here is the one that ultimately motivates a searcher to click. We rely on data to guide us toward that all important click. After all, we have so much data at our disposal today. But pure, hard data isn’t the answer in isolation. Actually, it’s the interplay between the rational and the emotional where we can have the most impact. Why? Humans Aren’t Rational Creatures! People make snap judgments all the time and with good reason. To apply our full critical faculties to every decision would be exhausting and inefficient. Moreover, rationality itself is a nuanced concept. We are rational to different extents and in diff...

Full article: https://www.searchenginejournal.com/motivation-ppc-ad-cop...

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For everyone who has asked about where to purchase a copy of “Brew: Better Coffee At Home” in the UK—see @hasbean. https://t.co/WfR6b0k6dg

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Happiness.

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IMO, the best work here has not been done by the political scientists, nor by the psychologists (though the evolutionary p...