20 Dec '12, 7pm

Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself

Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself

AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t have two links that point to the same page, and sitelinks can’t have the same destination page as the text ad’s headline. These rules seemingly apply to everyone except… Google itself. The rule-breaking was spotted by SEER Interactive’s Francis Shovlin, who noticed some pretty blatant examples on ads for certain search terms, and wrote about it on the company’s blog. Marketing Land has been able to replicate some, but not all, of what Shovlin described. Search for “adwords,” for example, and the top result is — unsurprisingly — a Google ad for its AdWords program. Sitelinks underneath seem to link to specific pages where users can “Lean How to Advertise on Google” or the “Benefits of Google AdWords” or about “Costs and Payment.” In fact, all of those link...

Full article: http://searchengineland.com/googles-policing-of-duplicate...

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