26 May '17, 12am

Google Issues a Warning About Guest Posting to Build Links by @MattGSouthern

Google Issues a Warning About Guest Posting to Build Links by @MattGSouthern

Google has issued a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound links. The company doesn’t frown on guest posts or syndicated posts in general, but lately there has been an increase in spammy links stuffed into these types of posts. That’s the reason behind this sudden warning from Google. Distributing content on a large scale when the main intention is to build links back to your own site is strictly prohibited under Google’s guidelines on link schemes. What Google does allow are guest posts and syndicated posts which “inform users, educate another site’s audience or bring awareness to your cause or company.” Google goes on to explain other article writing and distribution practices that are against its guidelines. Stuffing keyword-rich links to your site in your articles. Having the articles pub...

Full article: https://www.searchenginejournal.com/google-issues-warning...

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