Study Hints At Long-Term Siri Threat To Google In Mobile

Apple Insider is reporting , based on a study by investment firm Piper Jaffray, that Siri today (iOS 6) relies on Google considerably less than it did in iOS 5. That’s partly a result of the switch from Google’s local data in Maps to Apple’s own mapping data. However another part of the change is probably the addition of more non-Google sources of structured data to support Siri. In Piper Jaffray’s previous study it found that Siri used Google or Google data to answer 60 percent of queries. Now that number has dropped to 30 percent. The chart below (via Apple Insider) illustrates who “wins” and who “loses” under the new regime: While the methodology here isn’t entirely clear, one of the interesting findings is that a substantial percentage of Siri-initiated queries are local (Apple Maps, Yelp). It’s also not clear how Yelp is being counted (probably as part of queries to A...

Full article: http://searchengineland.com/study-illustrates-long-term-s...

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