25 May '17, 1pm

Why Design Still Trumps Content in Marketing

Web design vs. content – which is more important? Most businesses understand the importance of web design. Most of their interest in web design tends to be what appeals to them. But do you really understand why the design of the website is so vital to the success of your business – even more than the content on it? Why? It may not be a question you hear often, but if you’re a web designer, occasionally someone is going to ask you why. Why does it matter what side of the page my call to action is on? Why is it important what colors I use? Why does the size of my images matter? Why must I break up my text into such small paragraphs? Research shows that when it comes to trust, website design elements are exponentially more significant than content . When questioned about why individuals did not trust a particular website, 94 percent of the responses related directly to web de...

Full article: https://www.searchenginejournal.com/web-design-vs-content...

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