23 May '17, 2pm

Small Batch Testing: A Small Change to Your Process, A Big Change for Results

Small Batch Testing: A Small Change to Your Process, A Big Change for Results

We’ve broken down those recommendations into small batches to help their team implement them, but even those smaller batches were difficult to push through. That’s when we decided to test something else in the meantime that might aid our future efforts. While searching through GA, we found that there were several old URLs that appeared to drive significant traffic in the past but were now 404ing or improperly redirecting. We asked our client if redirects would be possible to implement quicker, they said yes (booyah), and so we sent over the list that we put together with little effort. A few weeks later, we checked the impact of organic visibility and didn’t really see anything striking across all categories. But it turns out there was a diamond in the rough. One page in particular saw a significant lift in traffic and conversions right after we implemented the 301 redirec...

Full article: http://www.seerinteractive.com/blog/small-batch-testing-a...

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