20 Dec '12, 12am

Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph

Foursquare has made a quick response to Monday’s announcement of Facebook Nearby , with its own announcement today that Foursquare Explore is cranking up its personalization. The irony? It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore. Think of it as Foursquare judo: It’s using Facebook data to battle against Facebook itself. Touché! Here’s Foursquare’s explanation of how it’s using Facebook to turn up the personalization dial: When your Facebook friends do public things on Foursquare, like write a tip, like a place, or take public photos, we’ll now use that to help power your recommendations when you search in Explore. That new level of personalization happens even if the Facebook friend isn’t also a Foursquare friend. Foursquare says it’s rolling out on Foursquare.com and, more importantly, on both its iPhone ...

Full article: http://searchengineland.com/foursquare-responds-to-facebo...

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