19 Dec '12, 10pm

Predictions for Video Commerce in 2013: It's that time of the year again everyone is winding down (or speeding u...

It's that time of the year again everyone is winding down (or speeding up) towards the end of 2012. It's a time to reflect on the year as well as look towards 2013 and what that may bring. Here are some of my predictions for the state of video commerce in 2013. YouTube Will Continue To Invest In The Watch And Shop Experience YouTube rolled out their Merchant Annotations this year along with the associated website annotations so you can have clickable boxes within your content to drive viewers to your site to purchase. This is a great start for brands attempting to use YouTube and shoppable YouTube videos to drive sales. However, as YouTube acknowledged this takes people away from your content which shortens your view time and therefore reduces your videos ranking in YouTube's algorithm. In 2013, YouTube will improve these annotations to allow for more customizations like p...

Full article: http://www.reelseo.com/predictions-video-commerce-2013/

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