19 Dec '12, 8pm

Are You Still Relevant? The 2013 Online Marketer’s Survival Questionnaire: How are are you willing to work to re...

Are You Still Relevant? The 2013 Online Marketer’s Survival Questionnaire: How are are you willing to work to re...

How hard are are you willing to work to remain relevant? There is a radical shift underfoot and it’s not clear who will serve what role in the future. A high percentage of marketers had not heard the term “big data” a year ago. Others have not used retargeting to positive benefit or explored programmatic buying. In most important ways, little has changed. Agencies and in-house marketers are taking on new roles, seeking ways to provide clients value in an RTB (real time bidding), social, programmatic media, and emergent attribution analytics environment. It all mashes into PR and branding. The online marketing business has always been fluid from generation to generation. Still, this era of marketing change is somewhat dramatic. marketers all over the world are concerned about tectonic marketing technology shifts. Some fear losing relevance and with good cause. With so many ...

Full article: http://www.aimclearblog.com/2012/12/19/are-you-still-rele...

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