The Value Proposition Test: What Is Your Page's Caption?

The search ad actually establishes the value proposition. Deliver what was in the ad. Images are very effective at communicating value propositions. Bad images are good at communicating the wrong thing. Use them to draw attention to your call-to-action or to make your value proposition believable. The copy below any image will get read. Make the most of it. Ancillary content can destroy your value proposition. Something as simple as an asterisk can be devastating. Keep it simple. Pick one thing. Just as LaptopBatteryExpress.com focused on shipping, you can win if you pick an audience and nail the message to them. If you must serve many visitors with your page, you have two options: admit that you’re doing it wrong, or use space to help the visitor choose. LegalMatch.com gives visitors three ways to search for lawyers, but give up clarity in the process. Use landing pages, ...

Full article: http://searchengineland.com/the-value-proposition-test-wh...

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@WeAreHP » 07 Jan '13, 12pm
#markoborn A good reminder for those that already know and an important lesson for those that don't [link]
@marketingwords » 27 Dec '12, 12pm
Is your value proposition ultra clear? [link] [link]
@Matt_Leopold » 26 Dec '12, 11am
The Value Proposition Test: What Is Your Page's Caption? [link] << Great piece from @bmassey
@kariebarrett » 25 Dec '12, 1pm
The Value Proposition Test: What Is Your Page's Caption? [link] via@bmassey
@bmassey » 21 Dec '12, 7pm
Thansk RT @brianscoop: A wonderful post from @sengineland - The Value Proposition Test: What Is Your Page's Caption? [link]
@brianscoop » 21 Dec '12, 1pm
A wonderful post from @sengineland - The Value Proposition Test: What Is Your Page's Caption? [link]
@seotweetz » 21 Dec '12, 9am
RT @TuPropiaEmpresa: The Value Proposition Test: What Is Your Page's Caption? (#SEO) [link] vía @sengineland
@TiggeritoTimes » 20 Dec '12, 10pm
The Value Proposition Test: What Is Your Page's Caption? via @aimclear: There is nothing more important to your... [link]
@ScottBenedict1 » 20 Dec '12, 8pm
RT @ConversionConf: The Value Proposition Test: What Is Your Page's Caption? by #convcon SF speaker @bmassey [link] via @sengineland
@ConversionConf » 20 Dec '12, 8pm
The Value Proposition Test: What Is Your Page's Caption? by #convcon SF speaker @bmassey [link] via @sengineland
@SajeetNair » 20 Dec '12, 6pm
The value preposition test by @bmassey - [link]
@andycommons » 20 Dec '12, 4pm
Consider the value proposition of your landing pages. [link]
@toniCarr » 20 Dec '12, 3pm
RT @Szetela: The Value Proposition Test: What Is Your Landing Page’s Caption? [link]
@seotweetz » 20 Dec '12, 2pm
RT @ledscrikz: The Value Proposition Test: What Is Your Page’s Caption? via @bmassey - [link] - #seo
@seotweetz » 20 Dec '12, 12pm
RT @Advertalis: Your #homepage and #landingpage are KEY to atract and keep your #audience [link] via @sengineland #SEO #webdesign
@Advertalis » 20 Dec '12, 12pm
Your #homepage and #landingpage are KEY to atract and keep your #audience [link] via @sengineland #SEO #webdesign
@Matbios » 20 Dec '12, 8am
Morning #startups ! Check this benchmark of "Proposition Value pages" cc @brunolevy @ssacard @johancohen #pafi [link]
@BlackMelvyn » 20 Dec '12, 8am
J'adore : ce que dit votre Home page [link]
@PasserelleYYC » 20 Dec '12, 5am
RT @cdginteractive: Landing pages are key to your PPC campaign success. Good tips on optimizing them from @searchengineland. [link]
@bmassey » 20 Dec '12, 3am
@paramaya Thanks for the kind words. [link]
@bmassey » 20 Dec '12, 3am
RT @TribalYell: I second that RT @myrealpage: Hey Realtor! ... What is the your value proposition? I totally recommend this post [link] ^CM
@bmassey » 20 Dec '12, 3am
RT @FrankPrieto: Value Proposition: Where many SEO's drop the ball: [link]
@bmassey » 20 Dec '12, 3am
RT @LIMEWorksdotco: Pointers to keep in mind creating your homepage or a landing page. [link]
@bmassey » 20 Dec '12, 3am
@returnonnow Thanks for reading. [link]
@bmassey » 20 Dec '12, 3am
Thx RT @netspeakdesign LOVE this article. So true! - The Value Proposition Test: Your Page's Caption by @bmassey [link]
@aimclear » 20 Dec '12, 1am
"Bad Images Are Good At Communicating The Wrong Thing," :) via @bmassey [link]
@LIMEWorksdotco » 19 Dec '12, 11pm
Pointers to keep in mind creating your homepage or a landing page. [link]
@FrankPrieto » 19 Dec '12, 11pm
Value Proposition: Where many SEO's drop the ball: [link]
@seotweetz » 19 Dec '12, 11pm
RT @NetSpeakDesign: LOVE this article. So true! - The Value Proposition Test: What Is Your Page's Caption? by @bmassey [link] #SEO #UserExperience
@NetSpeakDesign » 19 Dec '12, 11pm
LOVE this article. So true! - The Value Proposition Test: What Is Your Page's Caption? by @bmassey [link] #SEO #UserExperience
@scott_true » 19 Dec '12, 9pm
RT @tommy_landry: The Value Proposition Test: What Is Your Page's Caption? [link] - another good contribution from @Bmassey
@tommy_landry » 19 Dec '12, 9pm
The Value Proposition Test: What Is Your Page's Caption? [link] - another good contribution from @Bmassey
@Casieg » 19 Dec '12, 8pm
The Value Proposition Test: What Is Your Page’s Caption? by @bmassey [link] #cro
@exorbyte » 19 Dec '12, 8pm
Search News: The Value Proposition Test: What Is Your Page's Caption? - Search Engine Land [link]
@olegko » 19 Dec '12, 8pm
What's your pages value proposition? [link] - LOVED this article & examples from @bmassey
@KenZenger » 19 Dec '12, 8pm
The Value Proposition Test: What Is Your Page’s Caption? [link] There is nothing more important to your search success tha...
@TribalYell » 19 Dec '12, 7pm
I second that RT @myrealpage: Hey Realtor! ... What is the your value proposition? I totally recommend this post [link] ^CM
@paramaya » 19 Dec '12, 7pm
The Value Proposition Test: What Is Your Page's Caption? [link] Excellent read.
@TeishaCollins » 19 Dec '12, 6pm
The Value Proposition Test: What Is Your Page's Caption? #SearchMarketing #Conversions [link] via @sengineland
@AwesomeSEM » 19 Dec '12, 5pm
[link] The Value Proposition Test: What Is Your Page’s Caption? [link] #SEM (retweet?)
@seotweetz » 19 Dec '12, 5pm
RT @WebimaxDave: The Value Proposition Test: What Is Your Page’s Caption?: There is nothing more… [link] #SEO @WebiMax
@cdginteractive » 19 Dec '12, 5pm
Landing pages are key to your PPC campaign success. Good tips on optimizing them from @searchengineland. [link]
@seobees » 19 Dec '12, 4pm
The Value Proposition Test: What Is Your Page's Caption? [link] #SEO #SEOBEES
@harrogateseo » 19 Dec '12, 4pm
The Value Proposition Test: What Is Your Page's Caption? [link] #harrogateseo
@myrealpage » 19 Dec '12, 4pm
Hey Realtor! Have you ever thought about this? What is the your value proposition? I totally recommend this post [link] ^CM
@gaurangmeister » 19 Dec '12, 4pm
#SearchEngineLand [link]
@ecommercenyc » 19 Dec '12, 4pm
What does your homepage say about your company? @sengineland gives some helpful insight. #Ecommerce [link]
@voipmaniacs » 19 Dec '12, 3pm
The Value Proposition Test: What Is Your Page's Caption? - Search Engine Land: Search Engine LandThe Value Propo... [link]
@vinodkraju » 19 Dec '12, 3pm
#online #Marketing The Value Proposition Test: What Is Your Page’s Caption? [link]
@SEOguys_OC » 19 Dec '12, 3pm
The Value Proposition Test: What Is Your Page’s Caption? - There is nothing more important to your search success th... [link]