19 Dec '12, 1pm

Google

Google has long asked searchers to provide feedback on the quality of its search results, and often runs a number of tests aimed at encouraging such feedback. The latest such experiment, which seems to have been live for at least a month or so, is a bit different because it asks searchers for feedback only on certain results. Eli Schwartz recently shared with us a screenshot after doing a search for [product synonym]. As you can see below, Google is using the open space on the right of the results page to ask “Which result do you prefer?” What’s most interesting is that Google isn’t asking for general feedback on the search results page as a whole; it’s specifically pulling out two of the results — and not the top two. In this case, Google is specifying the third and fourth links and asking the searcher to “visit both pages before choosing.” That’s similar to the “side-by-...

Full article: http://searchengineland.com/google-feedback-experiment-wh...

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