19 May '17, 1pm

4 Tips That Will Prepare You for the Future of Search & SEO by @clarkboyd

The more things change, the more they stay the same. We are experiencing a period of unprecedented flux in the search industry. But dig deeper, and there are some elements that hold stubbornly true. Historically, search has been about Google and it has been about text. There has been a shift in this relationship, as voice-based digital assistants like Amazon’s Alexa take hold, and search results become much more varied. The way we approach search has also changed. Search is now central to most marketing teams and it encompasses a wide variety of skillsets. Everyone from the CMO to the creative team to the data analysis specialists has a vital role to play. This provides a lot of food for thought for modern marketers. Enough for an all-you-can-eat thought buffet. Just some of the big trends in our industry in 2017 are: Voice search Hyperlocal targeting Personalized content ...

Full article: https://www.searchenginejournal.com/future-search-tips/19...

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