18 May '17, 12pm

3 Big Questions for Better Small Budget PPC Management

Having a small PPC budget isn’t the end of the world. Your success will largely depend on the niche you’re operating in and its level of competition. By asking yourself three simple questions – and measuring and evaluating your success – you can make your small PPC budget go a long way. For this article, we’re going to focus on Google AdWords because it’s the most popular choice for PPC advertising. The tips below are relevant to everyone, not just those working on accounts with small budgets. However, larger accounts aren’t as heavily affected when something goes wrong and can recover faster. 1. Am I Targeting the Right Keywords? This might seem like a basic question but even seasoned search advertising professionals sometimes miss it. Intensive and thorough keyword research is usually done when a campaign or an ad group is just about to launch. After that, campaigns are ...

Full article: https://www.searchenginejournal.com/small-ppc-budget/1985...

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