16 May '17, 3pm

Will Investing in PPC Boost Your Organic Search Rankings? #AskanSEO by @jennyhalasz

Editor note: “Ask an SEO” is a monthly column by technical SEO expert Jenny Halasz . Come up with your hardest SEO question and fill out our form . You might see your answer in the next #AskanSEO post! Today’s question is from Cindy of Singapore: Will investing in Google PPC campaigns help boost my organic rankings in Google search results? Recently, we have done a homepage revamp across worldwide and the digital consultants from headquarters had recommended that we invest in Google PPC campaigns to help make up for the loss of SEO during revamp or beef up the rankings. I have attended talks and read SEO articles which gave me a mixed advice of yes and no. What do you think? No. Investing in PPC will not directly impact your SEO performance. PPC should be looked at as any marketing campaign — an opportunity to drive additional qualified traffic to your site. It’s a great o...

Full article: https://www.searchenginejournal.com/196055-2/196055/

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