18 Dec '12, 6pm

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and how they share, etc. But some time ago I wrote a piece about when you should publish content based on what platform you're aiming for and this seems like a small update to that for mobile. As I said last week, they only polled 200 people in the US for the research and if there are around 100 million smartphone users in the US, that means there's a pretty large 6.9% margin of error. You can read more about their methodology here . Users who opted in were required to take part in a 3-stage diary project lasting 2 weeks. One problem with this is that it depends completely on the user remembering to take all the necessary actions. When ...

Full article: http://www.reelseo.com/when-publish-advertise-mobile-video/

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