14 Dec '12, 2pm

End of Year Housekeeping for Robust SEO Campaigns

End of Year Housekeeping for Robust SEO Campaigns

Ah, mid-December! Unless you’re Amazon, it’s the quietest time of the year for most of us in the SEO industry. Nobody wants a mortgage or a car or life insurance. Of course, SEO life returns to its normal, breakneck pace come January, but for now let’s have a look at some pre-emptive tasks we can make time for that can help boost the efficacy of the New Year campaigns. You know, the sort of stuff that you pore over diligently and rigidly when taking a new client on? That can tend to lapse unless you have very robust monthly processes in place. Now is the perfect time to do some housekeeping; get all your on-page and techno-ducks in a row and reap the benefits come New Year. Spot-Check Errors by Site One of the easiest ways to do this is via Bing or Google Webmaster Tools, particularly if you're an agency or freelancer managing multiple sites. In Google, select the first si...

Full article: http://searchenginewatch.com/article/2232053/End-of-Year-...

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