14 Dec '12, 9am

Insights Report Highlights Growing Tide of Local Search

Insights Report Highlights Growing Tide of Local Search

Probably the most important finding of the report is the way in which YP.com has grown, with the number of local searches made every day rising by almost 350,000 compared to the previous year, highlighting the fact that businesses can no longer afford to ignore this kind of search. But perhaps even more intriguing is where all these new searchers are coming from – it seems that much of the new traffic comes from smartphones and tablet computers on YPmobile®, which saw a 161% increase in searches over the last year.

Full article: http://www.searchenginejournal.com/yp-com-local-search/56...

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