27 Apr '17, 8pm

SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement

Report: Google Assistant bests rivals for questions answered and overall accuracy Apr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. What your paid search KPI says about you Apr 27, 2017 by Andy Taylor Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Bing Ads rolls out Merchant Promotions for Shopping campaigns in US Apr 27, 2017 by Ginny Marvin The program, coming out of pilot, spotlights offers in Bing product ads. IAB: Paid search was 48 percent of total digital spend in 2016 Apr 27, 2017 by Greg Sterling Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains Apr 27...

Full article: http://searchengineland.com/searchcap-google-assistant-bi...

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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

Bing Ads rolls out Merchant Promotions for Shop...

searchengineland.com 27 Apr '17, 3pm

Bing is rolling Merchant Promotions out of pilot in the US, giving advertisers a way to highlight offers in their product ...

Advertisers get claim notices for Google's $22.5M settlement over ads on parked domains

Advertisers get claim notices for Google's $22....

searchengineland.com 27 Apr '17, 2pm

This week, many advertisers — the class comprises about 2.3 million members, according to the settlement — received the em...

Bing Ads Introduces Merchant Promotions for Sea...

searchenginejournal.com 02 May '17, 2pm

Bing has announced Merchant Promotions are now available to all US advertisers. Merchant Promotions were originally being ...

Report: Google Assistant bests rivals for quest...

searchengineland.com 27 Apr '17, 6pm

As one might have anticipated, the Google Assistant answered more questions and was correct more often than its rivals. Co...

Keyword tiering: A systematic way to juggle you...

searchengineland.com 27 Apr '17, 2pm

Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop . Y...

Google AdWords Similar Audiences For Search & S...

seroundtable.com 02 May '17, 11am

Google announced they are now rolling out to all advertisers the similar audiences features to search and shopping ads. "S...

Longer Text Ads & Demographic Targeting - Google updates AdWords

Longer Text Ads & Demographic Targeting - Googl...

accuracast.com 30 Apr '17, 6pm

A number of significant changes to AdWords & Google Analytics were announced at the Google Performance Summit yesterday, i...

Report: Google Assistant bests rivals for quest...

searchengineland.com 01 May '17, 4am

Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey s...

SearchCap: Google Home recipes, app indexing & ...

searchengineland.com 26 Apr '17, 8pm

Simple tips to get your app indexed, ranked & installed Apr 26, 2017 by John E Lincoln Got an app you’d like to promote? C...

Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern

Google AdWords Introduces Remarketing Lists for...

searchenginejournal.com 02 May '17, 3pm

Google has announced Similar Audiences are rolling out for Search and Shopping campaigns in AdWords. Similar audiences giv...

Google AdWords Introduces Remarketing Lists for...

searchenginejournal.com 02 May '17, 4pm

Google has announced Similar Audiences are rolling out for Search and Shopping campaigns in AdWords. Similar audiences giv...

Search in Pics: Bing body painting, Google airplane seat room & hallway race track

Search in Pics: Bing body painting, Google airp...

searchengineland.com 28 Apr '17, 1pm

In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search ...