13 Dec '12, 6pm

3 Top Line Search Marketing Resolutions For 2013

3 Top Line Search Marketing Resolutions For 2013

The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media platform clamoring for attention. The demands on the online marketing director’s time have never been greater or more fractured, and it only gets worse from here. The greater the array of programs to manage, the more essential it becomes to prioritize. There is a natural human tendency to focus attention on the newest, shiniest object in the room, regardless of its importance in the great scheme of a business, but losing sight of the core can have devastating consequences. Every person who oversees online marketing should, therefore, make the following 3 resolutions: Shutterstock image used under license 1. Prioritize Budget Ef...

Full article: http://searchengineland.com/3-top-line-search-marketing-r...

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