25 Apr '17, 2pm

Content and links: It really does take a village

Content and links: It really does take a village

PR: They’re (hopefully) naturally good at getting the word out about the business, but they also can teach you a lot about how to pitch an idea to someone. I’ve also found that in many cases, PR people can find some great opportunities that I’ve missed because we just go about things in a different way. I’m of the mindset of, “Would I click on a link here?,” whereas they are of the mindset of getting coverage. There’s a happy medium, I think. SEOs: While any good link builder can analyze a link profile and keep the link momentum going, SEOs are needed to do all sorts of things (to overgeneralize). They’re needed to do redirects for old pages, to make sure there are no major technical issues, to figure out how to deal with duplicate content and more. I started out as an SEO generalist and did technical SEO for a bit before getting so involved with link building, and I can t...

Full article: http://searchengineland.com/content-links-really-take-vil...

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