24 Apr '17, 5pm

#SEO

#SEO

On the other hand, McDonald’s and Dairy Queen link to the general websites McDonalds.com or DairyQueen.com, where there are some promotions for the brand as a whole. Each site offers the ability to find nearby store locations by typing in a ZIP code or address and has location-specific pages, but these are not directly linked to a store’s specific Google Map listing. Burger King does link to a specific page, even though the website address is listed simply as bk.com. Perhaps a clearer URL that signals it provides location information to Google would perform better.

Full article: http://searchengineland.com/4-ways-brands-losing-store-tr...

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