13 Dec '12, 12pm

Social PR Tips to Get Fit for 2013 Digital Marketing

Social PR Tips to Get Fit for 2013 Digital Marketing

Find ways to get in the social and mobile newsfeed. More organic visibility equals more publicity. “If you want to grow your social presence, and right now let's admit that means Facebook, you have to find ways to get around the limits that Facebook is putting on organic visibility for your posts. Sure you can pay to show up in your fans’ newsfeeds, but you have to get creative to show up to a large percentage of your fans without paying. Right now that means images!” said Rob Woods, director of marketing, Reinvent. Go visual by using pictures your audience can identify with! But they don't need to be, and in most cases shouldn't be, directly related to your brand. Woods offers this tip: Make the images 403 pixels wide by 271 pixels high. That's the best size to look great on the web and on mobile. Dial into local mobile search. “The biggest under the radar opportunity for...

Full article: http://searchenginewatch.com/article/2231714/Social-PR-Ti...

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