22 Apr '17, 9am

Online Advertising: Not Set and Forget

There are many different types of online ads, such as search engine pay per click ads, banner ads, display ads, social ads, etc. and they each have different recommended budgets. Some options certainly aren’t cheap, but they can be very effective if implemented properly. But that’s where we notice lots of issues. Companies are paying a premium for online ads that just aren’t cutting it. One of the most common mistakes we see is companies taking a “set it and forget it” approach to their online advertising. After they do the initial set up work they just let the ads run, which essentially means that they are wasting money.

Full article: http://www.brickmarketing.com/blog/online-advertising-set...

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