21 Apr '17, 11pm

A Beginner's Guide To Understanding Facebook Ad Bidding by @CazBevan

A Beginner's Guide To Understanding Facebook Ad Bidding by @CazBevan

Just keep in mind that when you optimize for impressions or daily unique reach, Facebook only cares about getting your ad out to as many people as possible, regardless of whether they are likely to take your intended action or not. That’s precisely why I suggest that impressions and daily unique reach are best for brand awareness, not necessarily for getting the consumer to take action.

Full article: http://www.visibilitymagazine.com/beginners-guide-underst...

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