20 Apr '17, 7pm

Video Content: The Future of Social Media Marketing

Video Content: The Future of Social Media Marketing

In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and loosing the interest of their target audiences. My recommendation? Expand your marketing beyond image ads by incorporating video content. The rise of paid video ads is one of the biggest trends in digital marketing. There is a growing number of options on social platforms to include video in your advertising efforts, such as creating ads with recorded or live video. It’s clear video isn’t going away anytime soon. Most brands understand that while social platforms are not their strongest direct conversion drivers, they play an important role in the marketing funnel. Video content serves as the missing link; it connects your product to your audience in a less intrusive and more helpful manner. Need mor...

Full article: http://www.seerinteractive.com/blog/video-content-future-...

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