Grokr & Expect Labs: More Mobile Search Insurgents Appear

Just when you thought competition in search was effectively over, it starts to get interesting again. Over the past two weeks I’ve spoken to no less than four companies that say they are trying to reinvent “mobile search” for smartphones or tablets. I would almost guarantee there are more out there as well. These companies either believe Google is vulnerable in mobile or say they’re trying to bring a fresh approach to content discovery that goes beyond what they believe has been done to date on mobile devices. A More Visual Approach Last week I wrote about KickVox , a new mobile search app for iOS and Android that tries to take a much more visual approach to initiating queries and presenting content. Even though others before it (e.g., Taptu and Do@ ) have tried and largely failed with similar approaches (in the face of the “Google habit”) KickVox believes it has created a...

Full article: http://searchengineland.com/grokr-expect-labs-two-more-mo...

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